New PDF release: Entrepreneurship als ökonomischer Prozeß: Perspektiven zur

By Sven Ripsas

Entrepreneurship ist das Erkennen, Schaffen und Nutzen von Marktchancen. Die Neugründung von Unternehmen ist für den volkswirtschaftlichen Innovationsprozeß und für die Bereitstellung neuer Arbeitsplätze von maßgebender Bedeutung. Seitdem in empirischen Untersuchungen die Bedeutung des Unternehmensgründers in diesen Zusammenhang nachgewiesen wurde, rückt das Thema Unternehmensgründungen immer stärker in das Zentrum wirtschaftswissenschaftlicher Forschung. Sven Ripsas untersucht Funktionen des Unternehmers in der ökonomischen Theorie und entwickelt ein praxisorientiertes Modell, wie aus innovativen Ideen Unternehmen werden. Der Autor analysiert den unternehmerischen Prozeß, zeigt betriebswirtschaftliche und verhaltenswissenschaftliche Zusammenhänge auf und entwickelt Ansätze zur systematischen Förderung unternehmerischen Handelns.

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Extra info for Entrepreneurship als ökonomischer Prozeß: Perspektiven zur Förderung unternehmerischen Handelns

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Da mnerhalb einer Famihe die verfiigbaren Fähigkeiten relativ begrenzt sem können. 3. Feedback aus früheren Aktivitäten Ist zentral fiir den langfristtgen Erfolg emer Unternehmung. 22 Ähnliches gilt fur Arbeitgeber. Glaubt der Unternehmer über "bessere" Informationen zu verfugen, so kann er deren Rolle übernehmen. Etwas anders stellt sich die Situation im Falle des Unternehmers als Mittelsmann dar. Mit Hilfe der Edgeworth Box demonstriert Casson nicht nur die grundsätzliche Funktionsweise der Unternehmertätigkeit und dessen Profitmöglichkeiten, sondern er modelliert auch den Wettbewerbsprozeß.

Ber die Darstellung derartiger persönlicher Merkmale bzw. Qualifikationen hinaus, beschreibt Casson auch die Bedeutung soziologisch-kultureller Elemente, ohne aber einen direkten Bezug zu den Möglichkeiten einer interdisziplinaren Unternehmertheorie herzustellen "The personal qualities found within a society will be influenced by the latent abilities of the ethnic group that comprises the population, their education, and the prevailing culture and morality. ( ... , S. 12). Mit den Überlegungen zur Persönlichkeit bzw.

9, ~: c:< c. §. §. l> '" h <: >:: Consump110n of (he fifst good by individual 8 Abb. 4 Angebotsk-urven in der Edgeworth Box: Die untemehmerische Funktion im Falle unvollständiger Infonnation (Casson 1982, S 64). Mit diesem Modell beschreibt Casson die möglichen Chancen, die sich einem Unternehmer am Markt bieten, wobei die zusätzlichen, besseren Informationen das eigentliche Kapital des Unternehmers sind. "In order to protect his superior judgement he has to keep apart the people between whom he is intermediating.

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