New PDF release: Operationalizing Sustainability

By Pierre Massotte

This ebook specializes in the emergence of the “science of sustainability” and the foremost innovations in making sustainability operational in a company.

The authors talk about the equipment, ideas and instruments had to deal with the influence of sustainability and the way those will be reformulated into company types and recommendations for brand new development and purposes. They then stream onto the reformulation of destiny pondering procedures sooner than finishing through taking a look in the direction of an strategy for the dimension of sustainability and competitiveness.

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Extra info for Operationalizing Sustainability

Sample text

Beyond job employment: energy! Any ideas? But at what cost? Today, the sustainability spoken about by everyone is merely “limited environmentalism”. It starts from a conventional definition, interesting but far too selfish and limited given the stakeholders or the elements concerned and the challenges involved. How did we come to this? For instance: – nature transforms a set of quarks into a proton; – life enables the generation of a new being from the DNA; – a human being cooks meat to eat; – an intellectual human assembles a set of words to write a poem; – you may kiss your spouse as you love him/her.

Regarding forces, in nature, we refer to the four fundamental forces to explain all the wellknown types of interactions: – the first (discovered by Newton in the 17th Century) is the force of gravity, which is the cause of gravity; – the second, because it ensures the cohesion of atoms making up the molecules of our bodies, and everything around us, is the electromagnetic force (achieved by Maxwell in the 19th Century, the unification of electricity and magnetism); – finally, the two nuclear forces: the weak force (responsible for radioactivity and cohesion of an atom) and strong (which binds together the elementary particles: protons and neutrons in the nucleus of atoms, associated with the considerable energy that is released during nuclear reactions).

This graph is published by [CFT 10]. In the future, ideology will turn into business, not for the benefit of the overall economy or society, but only for the benefit of some ones. Here, it is necessary to rethink the above model: when analyzing the content of social networking, some weird information could emerge from the many exchanges and buzzs. In a constrained context, wasting creates dissatisfaction, unnecessary expenses, greed and corruption are not well perceived. About the social level, an individual seeks happiness: he/she must feel good, happy, etc.

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