Download PDF by Kaira Sturdivant Rouda: Real You Incorporated: 8 Essentials for Women Entrepreneurs

By Kaira Sturdivant Rouda

Genuine You included empowers ladies marketers. The publication presents insights for ladies on easy methods to realize and love their own model, and the way to deliver it into the marketplace as a true business—unique and varied. within the first part of the publication, locate It inside You, readers will tips on how to convey inner character, passions and essence to outline the interior model. within the moment part, The aggressive virtue, readers find out how to expand the interior message into the world—to their companions, staff and finally their clients.

half branding—the writer is a nationally identified advertising expert—and half enterprise notion, actual You integrated contains case experiences of actual ladies marketers from quite a few industries: production, retail, eating places, actual property, publishing and lots of extra. Their tales deliver the publication to lifestyles, including notion and function versions. The e-book additionally features a visualization device within the kind of a chart that girls marketers can whole and maintain with them, to remind them in their actual You, it doesn't matter what part their company is in.

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Extra resources for Real You Incorporated: 8 Essentials for Women Entrepreneurs

Sample text

I bet you have similar stories. As you’re moving forward with your entrepreneurial dreams, remember it’s important to take a look back. Learn from your past. It’s chock-full of important information. Pursue your dreams head-on with stealth determination, but be prepared to shift gears at any moment, sometimes quickly. Writing my history for this book really helped me to crystallize the key work experiences in my life, the ones that made me who I am today. Yours have, too. Taken together, they are your history and the source of your reactions to events taking place today.

If you wonder about certain idiosyncrasies and behaviors you default to, check your rearview mirror for the answer. It’s there. Now think about the questions that follow and complete the action steps. QUESTIONS TO THINK ABOUT 1. Remember a formative setback you’ve had, personally or professionally. How can you use the memory of this experience as you build your plan for the future? 2. What are your greatest professional accomplishments to date? Start by thinking about your first job and your very first boss.

Commit them to memory and keep them handy as reminders of how strong you have become. ACTION STEPS 1. Create a list of characteristics you find positive about previous work experiences. Next, list the negative attributes. What are your most resilient attributes—flexibility, determination, confidence? These are important, too. If you aren’t a writer, that’s okay. That’s a lesson you’ll learn later in the book: Don’t be afraid to ask for help when you need it. 2. Write your life story. With every experience, you grow.

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